Nov 17, 20212 min
Updated: Jan 10, 2022
(Image courtesy of Prefect White Tees. Image depicts The Heart Himalayan Salt Hoodie. This hoodie is described as, " The Heart Hoodie is the perfect pullover, of course. Slightly roomy and plush, luxurious and casual at the same time. Made from 100% cotton brushed fleece. Also available in pearl grey, mauve mist, night, white, rose quartz, and water. 100% cotton. Machine wash cold with like colors. Tumble dry low.Made in Boyle Heights, California. Price=$108.You can order this hoodie at https://perfectwhitetee.com/collections/tops/products/heart-himalayan-salt )
(Image courtesy of Prefect White Tees Instagram. Image depicts the Olive colored styles)
The whole mantra is seasonless, trendless curated. We have a core look of a basic t-shirt, as seen through our crewneck, v-neck, Raglan sweatshirt, and sweatpants. These products will fit a majority of women of all different sizes and ages. Instead of rolling out products, we evolve our existing products by adding new fabrics or colors to our garments.
(Image courtesy of Prefect White Tees Instagram)
It begins with the aesthetic. My business partner Lisa and I determine whether the product passes our standards test. Does it make sense for our customers? Does it embody our values of seasonless fashion? We found our answers through data received from our suppliers, distributors, and customers.
(Image courtesy of Prefect White Tees Instagram)
The products need to work on both the East and West coasts. Our Florida and Dallas audiences love colors, while Los Angeles and New York prefer neutrals.
(Image courtesy of Prefect White Tees Instagram)
We are currently building our distribution model. Our products are sold in several hundred boutiques around the country. In addition, we want to expand our B2C market and online presence. Finally, we want to create a unisex line soon.
(Image courtesy of Prefect White Tees Instagram)