Nov 1, 20212 min
Updated: Jan 10, 2022
(Image courtesy of Sitting Pretty)
(Image courtesy of Sitting Pretty)
I think our primary difference is we are passionate about changing the thought process of buying a garment. We are such an instant gratification society, we see something we like and buy it, without really looking at it, in terms of its longevity, its fit, fabric, and who made it. We are vehement about only using natural fibres and no synthetics, it’s an easy commitment to make as just by doing this you don’t add to micro plastic waste in waterways and the ocean. It’s a very small sacrifice.
(Image courtesy of Sitting Pretty)
We take trends into account when designing our collections, but really are not trend-centric. We aim to create garments that last, in terms of aesthetics and actual physical longevity.
(Image courtesy of Sitting Pretty)
Every item that we make has been well thought through. In terms of material, design, and manufacture. We aim for as little waste as possible and when there is wastage we look at how we can incorporate that into a different product. We aim for circular design, to create products that are classic and long lasting .
(Image courtesy of Sitting Pretty)
To hone our design processes, to learn and from there, grow and change accordingly.