Aug 20, 20232 min
Updated: Oct 2, 2023
(Image courtesy of LVMH.)
(Image courtesy of Nona Source.)
Nona Source has a niche focus: our deadstocks exclusively come from LVMH luxury maisons. Pricing is very competitive regarding the quality and the origin of fabrics. We prioritize authenticity and quality control (thorough verification processes for all items being sold). This is especially important in the luxury fashion market, where counterfeit items can be an issue. We strongly commit to sustainability by promoting the circular economy and reducing waste through resale existing inventory.
(Image courtesy of Nona Source.)
Nona Source was born from a desire to find a way to re-valorize end-of-line materials to their full potential - a double-aimed initiative since it allows brands to repurpose luxury Maisons’ deadstock fabrics and obtain premium leftover fabrics at very accessible prices. This desire results from the ambition to legitimate deadstock materials as a sustainable sourcing alternative, engaging a cultural transformation in the future of luxury.
(Image courtesy of Nona Source.)
Thanks to this responsible model, Nona Source proposes to designers a new creative opportunity: reversing the creation process by starting from the existing materials instead of creating on-demand fabrics. The platform is also a game changer, allowing the Creative Community to have one of the lowest environmental footprints.
(Image courtesy of Nona Source.)
We have built a strong community of committed designers, brands, and fashion & design schools, creating a sense of trust and engagement: they became the best ambassadors to promote a more sustainable fashion. Besides, communication on social media, conferences, and fashion events such as Premiere Vision Fair is key to normalizing the reuse of deadstocks and educating both brands and final consumers on what responsible sourcing is.
(Image courtesy of Nona Source.)
Increasing the offer of high-end materials, such as yarns and leathers. We have also started partnering with innovative start-ups like Weturn. And more to come…
(Image courtesy of Nona Source.)