May 22, 20213 min
(Image courtesy of Bess&Color. Image shows the Mendl's Uniform nail polish. This nail polish is a ,"dusty sky blue nail polish. Full, pigmented coverage in just 2 coats. Soft and bright! The nail polish is Vegan, Cruelty-free, Paraben-free, Made in the USA, and 10-Free (non-toxic)." Price=$16. You can order this nail polish at https://bessandcolor.com/products/mendls-uniform-nail-polis )
(Image courtesy of Bess&Color. Image shows Punchy Red nail polish. The nail polish is described as, " This punchy red nail polish is so retro, we love it! Inspired by the red hats worn by Team Zissou in the film "The Life Aquatic". Full, pigmented coverage in just 2 coats.he nail polish is Vegan, Cruelty-free, Paraben-free, Made in the USA, and 10-Free (non-toxic)" Price=$16. You can order this nail polish at https://bessandcolor.com/products/team-zissou-nail-polish )
I try to really focus on a high quality product that includes a non-toxic formula and vegan ingredients. I want people to feel like they are buying a product that supports more than just having cute nails. I want to also support a healthier choice and be a brand trying their best to make smarter choices. Thats also why I use compostable mailing options.
(Image courtesy of https://bessandcolor.com/blogs/fashion-advice/nail-polish-trends-for-spring-summer-2020)
I really just stay in tune on social media and follow a ton of nail and beauty accounts. I’m so inspired by the artists I find on social media. I check everyday to see what’s new.
(Image courtesy of https://bessandcolor.com/blogs/fashion-advice/bess-color-to-disrupt-the-nail-polish-industry-in-a-new-movement-that-will-soon-take-over)
I give the same care and experience that I would want to receive as a customer. I also try to really give my customers the stage by reshaping their stories and sharing their nail art. I like to connect on a personal level as often as possible.
(Image courtesy of https://bessandcolor.com/blogs/fashion-advice/tips-for-keeping-nails-healthy-between-manicures)
By using Bess & Color of course lol! On a real note, our non-toxic polishes are much healthier than a traditional polish. But I would also recommend giving your nails some much needed breaks from polish so they can breath as well. Sometimes they just need some self love time. Using our cuticle butter is great for when you take a break, it has a ton of healthy natural oils that are great for your nails. Your nail health also has a lot to do with your personal nutrition. Being hydrated and vitamin rich is really important to your nail, skin and hair health.
((Image courtesy of Bess&Color. Image shows Natural Vegan Cuticle Butter in Lavender Scent. The Cuticle Butter is, "hand poured cuticle butter is made with only 6 ingredients, from plant based oils, and essential oils. Made with ethically sourced and sustainably grown ingredientss.This is in Lavender scent and so luxurious." You can order the Cuticle Butter at https://bessandcolor.com/products/all-natural-cuticle-butter-in-lavender-scent )
I really want to get into more retail stores, subscription box, and a few other things that I will keep on the download until they start to come to fruition. I really just want our brand accessible in every area people are buying nail polish.
(Image courtesy of https://bessandcolor.com )