Design Thinking: Boutique Laulhère Paris
(Image courtesy of Boutique Laulhère Paris. Image depicts the Alpine Beret Bulle. Boutique Laulhère Paris describe the beret," The Beret Alpin Bulle is the largest of the Laulhère berets. Originally designed to equip alpine hunters in mountain areas, the Béret Alpin Bulle, thanks to its large diameter, allowed protection from the cold and bad weather by folding it down on one side of the face. This year, we wanted to pay tribute to men and women involved, the Beret Alpin Bulle is named after Jean Bulle former alpine hunter and resistant during the Second World War." Price= $ 172.77 You can order this beret at https://www.laulhere-france.com/en/timeless/beret-bulle.html )
In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Boutique Laulhère Paris to learn more about the mission and vision of the company.
(Image courtesy of Boutique Laulhère Paris. Image depicts the Baliera silk scarf. This scarf is described as, " The Baliera scarf is the new product for this summer. For the first time, we have decided to explore new horizons by creating our scarves in mixed silk. The Baliera is a bright pink scarf that tells the story of Laulhère's ancestral heritage with its Arbola printed badge representing the Basque-Béarnaise anthem. Soft and light, the Baliera mixed silk scarf can be worn in several ways: around the neck, as a belt, as a top, in the hair... etc. It is the accessory that will enhance your summer outfits." Price=$114.80. You can order this scarf https://www.laulhere-france.com/en/capsule/foulard-baliera-en-soie-melangee.html )
1. What makes Laulhère different from other brands?
First at all Laulhère is the last historic beret factory in France. Since its creation in 1840, Laulhère has
been the guardian of the technique and the method of making a quality beret. These processes had
to evolve while keeping ancestral know-how. The crossing of stitches, the art of knitting has been
industrialized as closely as possible to the gestures transmitted by beret experts. Maison Laulhère
has been able to modernize itself while keeping the knowledge and manufacturing methods handed
down from generation to generation.
The factory is based at the foot of the Pyrenees and there has never been any question of relocation.
Indeed, small hands are trained in Oloron-Sainte-Marie and noble materials are sourced locally. All
these points have elevated Laulhère to the rank of French Living Heritage Company (EPV).
The manufacturing secrets and the quality of the beret make it possible to recognize at first glance a
Maison Laulhère beret. The resistance and modernity characteristic of our berets has allowed the
beret, initially a functional accessory, to pass through the generations, becoming a popular fashion
icon from Oloron-Sainte-Marie to Tokyo, via Paris and New York.
(Image courtesy of Boutique Laulhère Paris. Image depicts the Sam Cap. This cap is described as," Inspired by the gavroche caps, the Sam Cap is simple and uncluttered. With its short genuine lambskin visor and crescent shape, its domed top and its cap, this mixed cap is magnified to make it an exceptional product. This season, Sam comes in two timeless colors: black and eclipse." Price=$149.58. You can order this cap at https://www.laulhere-france.com/en/caps/casquette-sam-fbf96f741f6e9bdfcdaa96bf473f8538.html )
2. How does Laulhère stay ahead of upcoming trends?
The design teams are constantly on the lookout for new ideas and new techniques to enhance the
beret. The beret is an inexhaustible support for creation that opens the field of possibilities to
innovative ideas.This year again the press and fashion houses keep asking us. The beret more than a hat is an emblematic figure of nonconformity. After almost 2 years in a particular context, the beret is a
symbol of freedom and is therefore more relevant than ever.
(Image courtesy of Boutique Laulhère Paris.)
3 . How does Laulhère incorporate its mission and vision into its product offerings?
Laulhère's mission is to perpetuate and transmit an iconic emblem of French fashion and French
heritage while conveying a modern image of the beret in accordance with the challenges of making.
The product offering is constantly being renewed without breaking with its DNA. For example, the
2021 collections were marked by innovations such as natural dyeing, summer beret materials and
New weaving techniques while remaining close to its heritage. Badges or product names are perfect
examples that show that no matter how creative and innovative the berets are, they always keep
Laulhère’s authenticity and commitment.
(Image courtesy of Boutique Laulhère Paris)
4. What is the future of the company?
Laulhère's vision is to be The French beret brand, guardian of know-how from the Pyrenees and
which shines internationally through its creativity, its materials, its respect for natural ecosystems
and which combines national heritage and requirements. contemporary. Maison Laulhère is already
very involved in societal challenges with local employment, and environmental challenges with new
technologies, natural dyes, the rehabilitation of premises and purification processes. However,
innovation and commitment remain priorities for the future of Laulhère and the planet.
(Image courtesy of Boutique Laulhère Paris. Image depicts the Child Cap Gigi. This cap is described as,"The Gigi cap is for everyone. It's the cap that's easy to wear in any situation: in the playground or on a walk. It will quickly become the essential accessory of your child. Its French merino wool material makes the cap pleasant to the touch and easy to wear every day, your child will not want to get rid of it. This cap is made in France, in our workshop in Oloron Sainte Marie." Price=$91.61. You can order this cap at https://www.laulhere-france.com/en/children-berets/casquette-enfant.html )