Design Thinking: CasilKnit
(Image courtesy of CasilKnit)
In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking to their market offerings. I had the chance to learn more about CasilKnit.
(Image courtesy of CasilKnit)
1. What makes CasilKnit different from other brands on the market?
It is a unique brand. We combine the precious materials of cashmere and silk in pieces made entirely by hand using the technique of knitting and crocheting with accessories made of 14k gold and
pearls. The brand is a sustainable concept. It is unique in its vision; through the precious sustainable threads of cashmere and silk, we work with the best thread suppliers in the world who have certifications for the natural dyeing of fabrics but also through the classic design with playful accents suitable for any type of silhouette. We want to make knitwear cool and wearable for any occasion of your life (not only in Winter). Our threads are delicate and perfect, and the styles are also timeless and playful. We put our souls into this. We believe in quality over quantity, no matter how hard it is.
(Image courtesy of CasilKnit)
2. How does CasilKnit stay ahead of upcoming trends?
Because we are a sustainable and slow-fashion concept, we produce limited quantities of each piece, we focus on custom-made pieces that fully respect the customer's requirements so that we don't waste
materials, and we manage to keep up with everything trends - only from the perspective of colors and the materials used. The design is a classic statement, well thought out so that it can be combined with any piece of clothing in the customer's wardrobe and never go out of style.
(Image courtesy of CasilKnit)
3. Where does CasilKnit draw inspiration from during the design process?
We choose our inspiration from the threads and textures we work with and create pieces we love to wear. A handmade piece of knitting or crochet is not always easy to make; we make many attempts until the finished product is in perfect condition for sale, which is why the products are so precious.
(Image courtesy of CasilKnit)
4. What is the future of the company?
In the future, we want to keep the identity and vision of the brand as it is now, at the launch of the project - it is an aspect that we have worked on with detailed attention ever since the company was founded. e want to be at the top of MIND when it comes to beloved, unique, noble clothes and the brand's reputation for remaining permanently in time as a trademark of quality and elegance.
(Image courtesy of CasilKnit)
