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Design Thinking: Flora Danica

(Image courtesy of Flora Danica)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Katrine B. to learn more about Flora Danica.

(Image courtesy of Flora Danica)

1. What makes different Flora Danica from other brands on the market?

FD is made to order and the customers can chose their own motives and customize their dinnerware

(Image courtesy of Flora Danica)

2. How does Flora Danica stay ahead of upcoming trends?

KB: FD is not a trend driven tableware/brand. Our storytelling is purely based on our DNA, history, unique craftmanship, Purveyor to the Danish Royal Court etc.

(Image courtesy of Flora Danica)

3. How does Flora Danica incorporate its mission and vision into its product offerings?

FD is branded tableware which is very unique and one of the world’s finest and most exclusive dinnerware collections.

(Image courtesy of Flora Danica)

4. What is the future of the company?

Fiskars Group is the owner of the brand Royal Copenhagen which has many product lines, FD being the most exclusive of them. You can visit these links for more info and

(Image courtesy of Flora Danica)


Me on my first day of graduate school

Rachel Huss

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