Design Thinking: J/Slides


(Image courtesy of J/slides's Instagram)


In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with J/slides to learn more about the mission and vision of the company.



(Image courtesy of J/slides's Instagram)


1. What makes J/slides different from other brands?

J/Slides brings fashion footwear to modern women, who are always on the move. Cool, casual, comfy, and on trend we take designer motifs to an approachable price point. Everything we do, is based on a sneaker or footbed bottom, even our booties.


(Image courtesy of J/slides's Instagram)


2. How does J/slides stay ahead of upcoming trends?

Our designers research and travel the globe to stay ahead of the trends and create new ones along the way.



(Image courtesy of J/slides's Instagram)

3. How does J/slides incorporate its mission and vision into its product offerings?

Our mission is to help modern, contemporary women be fashionable while wearing footwear they can be comfortable in and actually get around in. Modern women are always on the go – footwear for a new generation.


(Image courtesy of J/slides's Instagram)

4.What is the future of the company

We are confident of our future: we introduced the sneaker as a lifestyle before the trend went mainstream. We are growing by adding two new brands under the J/Slides umbrella: Urban Sport- playful, fabric sneakers at a lower price point for our younger customers Beach by J/Slides - EVA beach & pool sandals


(Image courtesy of J/slides's Instagram)

Me on my first day of graduate school

Rachel Huss

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