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Design Thinking: Nu-In

(Image courtesy of Nu-In)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Nu-In to learn more about the mission and vision of the company.

(Image courtesy of Nu-In)

1. What makes Nu-In different from other brands?

It’s a fully sustainable brand in its staff, handling all business, its way of working, its volumes and it’s realistic to have long term sustainability. It’s a minimal but fashionable brand encouraging its end costumers to be sustainable also.

(Image courtesy of Nu-In)

2. How does Nu-In stay ahead of upcoming trends?

We have an extensive international team that researched on street, cat walks, trend services, working closely with our manufactures.

(Image courtesy of Nu-In)

3. How does Nu-In incorporate its mission and vision into its product offerings?

Sustainability it’s a way of life for all of us, it comes naturally and we spend a lot of time explaining and training every new team member and this is the same on our factoring base so that our mission is portrait in all of our garments.

(Image courtesy of Nu-In)

4. What is the future of the company?

To maintain and support our B2B partners by making sure we have consistency and a strategy to support them fully. For our own website our strategy is to have an exclusive product that’s more fashionable, exciting and stimulating for our customers while having sustainability. This year will enter into a shop and shop concept in some exclusive countries which will be very exciting.

(Image courtesy of Nu-In)


Me on my first day of graduate school

Rachel Huss

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