Ahead Of The Market: How Alexandre de Paris Blazes The Trail For The Hair Accessories Market.
(Image courtesy of Alexandre de Paris.)
What is the next fashion arena? Where is the next fashion frontier? How would you know if it’s the next big thing? Before this article, I did not consider hair accessories an integral part of the fashion environment. Yet, after learning about Alexandre de Paris, I learned how, for over fifty years, the Maison cultivates high-quality products and redefines how customers see hair accessories. I spoke with Emily Weston, Global Head of Communications & Image, to learn how Alexandre de Paris is pioneering hair accessories.
(Image courtesy of Alexandre de Paris.)
1. What makes Alexandre de Paris different from other brands?
Alexandre de Paris has operated in a niche industry for over fifty years. We began when our founder, Louis Alexandre Raimon, worked as a haute coiffure to cultural icons like First Lady Jacqueline Onassis, Princess Grace Kelly, and Audrey Hepburn. He wanted to create high-quality products to complement his clientele. Since 1971, we have continued to adhere to this legacy by using French artisanship to make our products.
(Image courtesy of Alexandre de Paris.)
In terms of the products, we use acetate, the same material glasses are made from, to create our clips. Acetate is formed from cotton fiber and wood pulp to develop a highly durable material.
(Image courtesty of Alexandre de Paris.)
2. Where does the Alexandre de Paris design team find inspiration?
Each product possesses a je ne sais quoi appreciation of the French lifestyle. We want our products to fit into a person's everyday life. When crafting our products, the team draws inspiration from contemporary design, French archival fashion, etc.
(Image courtesy of Alexandre de Paris.)
3. How does Alexandre de Paris incorporate its mission and vision into its products?
At Alexandre de Paris, our mission is to celebrate the art of handcrafting exquisite hair accessories that elevate your style. With a legacy of timeless elegance, we are dedicated to designing and creating exceptional, one-of-a-kind pieces that reflect the beauty and individuality of each person. Our commitment to craftsmanship, creativity, and innovation ensures that every accessory we produce is a work of art. We merge the traditions of French luxury with contemporary trends to offer a wide range of meticulously handcrafted hair accessories that allow you to express your unique personality. Our passion lies in helping you adorn your tresses with the finest, bespoke pieces that not only enhance your beauty but also empower your confidence. It all stems from a love of women.
(Image courtesy of Alexandre de Paris.)
The majority of our staff, creative, craftspeople, marketing – we’re mostly women, so there is a feminine intuition throughout the entire process.
(Image courtesy of Alexandre de Paris.)
4. What is the future of the company?
I really think that hair accessories in the West are in a similar place as watches were 30 years ago. They weren’t considered a piece of jewelry, and look at the watch industry now. I want to take us there – to have our hair accessories considered and appreciated as fine jewelry for your hair. Hair accessories are the next big frontier to cross in terms of accessories.
(Image courtesy of Alexandre de Paris.)
