Design Thinking: cas:pace

Image courtesy of cas:pace.

In Graduate School, professors loved to discuss "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs.

Image courtesy of cas:pace.

In this article series, I contacted different companies to learn how organizations apply Design Thinking. I spoke with cap:space's communication team to learn more about the company.

Image courtesy of cas:pace.

1. What makes cas:pace different from other brands?

Cas:pace, originating from Shibuya, Tokyo, is a visual-driven fashion brand that places storytelling at its core. Unlike traditional lifestyle or accessory brands, we focus not only on functionality but also on visual expression and emotional resonance. We see phone cases and lifestyle goods as “wearable visual language,” exploring the relationship between people, space, and everyday life through design. Our products are not just daily essentials—they are fashion pieces that reimagine the “ordinary” with individuality and meaning.

Image courtesy of cas:pace.

2. How has cas:pace evolved since its founding?

Since its founding, cas:pace has grown from an independent design label in Shibuya into a lifestyle brand gaining international attention. What began with a focus on phone case design has gradually expanded into a broader range of lifestyle goods. As we have evolved, we have deepened our approach to visual storytelling, collaborating across disciplines and presenting our worldview through creative exhibitions and projects. Our core remains unchanged: to redefine the beauty of everyday life through creativity and visual power.

Image courtesy of cas:pace.

3. How does cas: Pace incorporate its mission and vision into its products?

The philosophy of cas:pace is to reexamine the “ordinary” moments and objects in daily life. Through each product, we invite people to rediscover the subtle details and emotions that often go unnoticed. Our designs are built around narrative, visuality, and inclusivity—they transcend gender boundaries and resist fleeting trends. Behind every collection lies a story about space, identity, and emotion. For us, design is more than just aesthetics; it is a medium for reflection—a way to reconnect the self with the world.

Image courtesy of cas:pace.

4. What is the future of the company?

Looking ahead, Cas:pace will continue to expand its concept of “mobile lifestyle goods,” exploring new forms of expression that merge fashion, art, and technology. We aim to create not just products, but a way of living—a visual language that allows individuals to find their own rhythm and sense of presence. At the same time, we are committed to pursuing international collaborations and sustainable production practices, ensuring that cas:pace continues to embody the unique sensibility and independent spirit of Shibuya, Tokyo.

Image courtesy of cas:pace.