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Design Thinking: Perfect White Tees

(Image courtesy of Prefect White Tees. Image depicts The Heart Himalayan Salt Hoodie. This hoodie is described as, " The Heart Hoodie is the perfect pullover, of course. Slightly roomy and plush, luxurious and casual at the same time. Made from 100% cotton brushed fleece. Also available in pearl grey, mauve mist, night, white, rose quartz, and water. 100% cotton. Machine wash cold with like colors. Tumble dry low.Made in Boyle Heights, California. Price=$108.You can order this hoodie at )

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Prefect White Tees to learn more about the mission and vision of the company.

(Image courtesy of Prefect White Tees Instagram. Image depicts the Olive colored styles)

1. How is Perfect White Tees different from other fashion brands?

The whole mantra is seasonless, trendless curated. We have a core look of a basic t-shirt, as seen through our crewneck, v-neck, Raglan sweatshirt, and sweatpants. These products will fit a majority of women of all different sizes and ages. Instead of rolling out products, we evolve our existing products by adding new fabrics or colors to our garments.

(Image courtesy of Prefect White Tees Instagram)

2. How does Prefect White Tees incorporate its mission and vision into your product offerings?

It begins with the aesthetic. My business partner Lisa and I determine whether the product passes our standards test. Does it make sense for our customers? Does it embody our values of seasonless fashion? We found our answers through data received from our suppliers, distributors, and customers.

(Image courtesy of Prefect White Tees Instagram)

3. How do geographic differences impact your products?

The products need to work on both the East and West coasts. Our Florida and Dallas audiences love colors, while Los Angeles and New York prefer neutrals.

(Image courtesy of Prefect White Tees Instagram)

4. What's the future of the company?

We are currently building our distribution model. Our products are sold in several hundred boutiques around the country. In addition, we want to expand our B2C market and online presence. Finally, we want to create a unisex line soon.

(Image courtesy of Prefect White Tees Instagram)


Me on my first day of graduate school

Rachel Huss

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