Design Thinking: Chaser Brand
(Image courtesy of Chaser Brand. This image depicts the Kauai Shirt. Chaser Brand describes this shirt as, "If your body is home, but your heart is in Kauai, let it be known! Show your love for Hawaii's beautiful island by sporting this colorful Linen tee.Pair with jeans and you're good to go! Its blue base combined with vibrant print will guarantee you don't go unnoticed." Price= $62. You can order this shirt at https://www.chaserbrand.com/products/cw8249-cha6018-avalon?_pos=7&_sid=18b552765&_ss=r )
In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different fashion and lifestyle companies to learn how the organizations apply Design Thinking to their market offerings. I had the opportunity to talk with Megan Baca, the VP of Design and Merchandising of Chaser Brand, to learn more about their organization.
(Image courtesy of Chaser Brand. This image shows the Chaser Brand's Palm Springs shirt. According to the Chaser Brand, If Palm Springs is where your heart lies, let this tee do the talking. This adorably decorative triblend gives love to the things that make the desert town so memorable. Pair with jeans and your casual look is good to go! White goes with everything, so prepare for plenty of wear. Price=$62. You can order this shirt at https://www.chaserbrand.com/products/cw6296-cha6059-wht?_pos=1&_sid=e2e515e13&_ss=r )
1. What makes Chaser Brand different from other fashion brands?
Chaser Brand is a So Cal lifestyle brand rooted in Rock and Roll, but I think what makes us different is that we are constantly evolving. We have a signature look and feel but we change through the years always striving to take it to the next level.
(Image courtesy of Chaser Brand. Image shows the Def Leppard tee. Chaser describes this shirt as," Love bites, but this rocker tee doesn't! With its built-in rolled sleeves and Def Leppard insignia, your fandom won't go unnoticed. Pair with jeans and you're good to go! The top's white base goes with everything, so prepare for plenty of wear." Price=$66. You can order this shirt at https://www.chaserbrand.com/products/cw8478-def086-wht?_pos=2&_sid=27565f3de&_ss=r )
2. How does Chaser Brand stay ahead of upcoming fashion trends?
At Chaser we are always aware of the trends, and make sure to register the trends that feel
authentic and on brand for us, but we are not trend obsessed, I follow my instincts and strive to create classic styles that will be forever favorites for years to come without regard to passing trends.
(Image courtesy of Chaser Brand. Image above shows the Rock Legend tee. This tee is described as, " We know you're a legend—now the rest of the world will, too!This "Rock Legend" triblend tee features an attention-grabbing lightning bolt, so your rockstar status won't go unnoticed. Pair with jeans and you're good to go!The tee's grey base goes with everything, so prepare for plenty of wear." Price=$62. You can order this shirt at https://www.chaserbrand.com/collections/must-haves/products/cw8595-cha6032-stkgry )
3. How does Chaser Brand incorporate its mission and vision into its product offerings?
We are dedicated to creating stylish contemporary clothing with an edge that are supremely soft and comfortable and fit like a dream. We love to combine the concept of style with comfort and that has alwaysBeen at the forefront of the vision. We also care about our environment and want to ensure that
We are responsible, minimizing our footprint. We use recycled polyester (RPET) in many of our core fabrications. We also love animals, we design dog themed graphic tees and sweatshirt and give a portion of the proceeds to animal rescue efforts. We also design a yearly breast cancer awareness tee, and a portion of those proceeds are also given to breast cancer charities.We are a part of the global community and strive to do our part to move things in a positive direction.
(Image courtesy of Chaser Brand. This picture shows the Valencia bathing suit. Chaser describes this bathing suit as Squeeze the most out of summer in our reversible swimmer, designed with a playful citrus print on one side and a solid hue on the other. Price=$86. You can order this bathing suit at https://www.chaserbrand.com/collections/swim/products/csw226-cha5125-plsd )
4. What is the future of the company?
As I mentioned in a previous answer, we are ever evolving, however we don’t want to predicate the future, we go with the flow and follow our instincts into the unknown and forge the path as it comes. That is the exciting part, the every changing, evolving landscape of Chaser.
(Image courtesy of Chaser. This pictures shows the Heirloom Wovens Rolled Short Sleeved Button Down Mini Dress. Chaser describes this dress as, " Who says you can't cause a splash in something casual? This button-down mini dress features a loud print and a little stretch. Pair with black, open-toe heels and you're good to go! The bold blue and brown tie-dye splotches are standouts on the dress' white base." Price = $128. You can order this dress at https://www.chaserbrand.com/collections/dresses/products/cw8666-sltie )