Design Thinking: Inez

Image courtesy of Inez.

In Graduate School, professors loved to discuss "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs.

Gif courtesy of Inez.

In this article series, I contacted different companies to learn how organizations apply Design Thinking. I spoke with Inez's communication team to learn more about the company.

Image courtesy of Inez.

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1. What makes Inez different from other brands?

Inez shoes are designed with equal emphasis on style and comfort. Our founder, Hannah Spinelli, recognized a gap in the market for footwear that is both aesthetically beautiful and truly wearable, and set out to create heels women actually want to wear all day.

Image courtesy of Inez.

2. How has Inez evolved since its founding?

When we launched in 2017, we offered just a handful of styles. Today, our collection includes over 50 designs, many available in multiple widths. We’ve expanded our Paloma boot to include various calf sizes, and our size range now includes 5, 5.5, and 11 in select styles.

Image courtesy of Inez.

We’ve also achieved high-profile celebrity placements, with fans including Kristen Bell, Kate McKinnon, Bethenny Frankel, Catherine O’Hara, and Katherine Heigl, among others.

Image courtesy of Inez.

3. How does Inez incorporate its mission and vision into its products?

Our mission is to transform how women experience wearing heels. We’re committed to bridging the gap between luxury design and all-day wearability, creating European-made footwear backed by research-driven comfort technology. Every pair is engineered to mold to the

unique shape of each foot while delivering timeless, sophisticated style.

Image courtesy of Inez.

4. What is the future of the company?

Since our launch in 2017, Inez has doubled in growth year over year. Looking ahead, we’re eager to explore creative collaborations, such as a “limited-edition” heel with a like-minded company, and solidify our position as the premier luxury comfort heel brand. We aim to lead the category globally and expand our presence beyond the U.S., bringing our unique approach to comfort and style to women worldwide.

Image courtesy of Inez.