Design Thinking: Jumper1234


(Image courtesy of Jumper 1234's instagram. Image depicts the Exposed Roll Collar in Flamingo C. This sweater is described as," Flamingo pink heavier weight boyfriend roll neck with exposed seams at the shoulders and sides. our go-to winter jumper, available in a paltry nine colours (as you know we're bad at making decisions!). Oversize fit, so go for your normal size unless you want it a little neater. we're already kicking ourselves as we know we haven't ordered enough! 100% Cashmere. " Price= $372.04. You can order this sweater at https://www.jumper1234.com/aw21-cashmere/exposed-roll-collar-in-flamingo )





In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Eleanor at Jumper1234 to learn more about the mission and vision of the company.



(Image courtesy of Jumper1234. Image depicts the Lion Crewneck in Organic Light Brown. Jumper 1234 describes this crewneck as, "The Lion Crew In Organic Light Brown And Neon Yellow Is Back….and Not A Moment Too Soon. Our Classic Fit Crew, So It’s True To Size And An Online Exclusive. Also Available In Mid Grey And Black. 100% Cashmere." Price= $269.69. You can order this crewneck at https://www.jumper1234.com/aw21-cashmere/lion-crew-in-organic-light-brown-crd98-e8s5c )



1. What makes Jumper1234 different from other brands? A wealth of colour and design, pulling ideas from all around and our production process - based in Mongolia



(Image courtesy of Jumper1234. Image depicts The Leopard Cardigan in Mint Green. This cardigan is described as, "Boyfriend fit leopard intarsia cardigan in mint green with pale grey and flamingo spots - one occasion when a leopard definitely does change its spots! Oversize fit, go for your normal size unless you want it a little neater. 100% Cashmere." Price= $372.04. You can order this cardigan at https://www.jumper1234.com/aw21-cashmere/leopard-cardigan-in-mint-green )


2. How does Jumper1234 stay ahead of upcoming trends? Our founders are inherently ahead of the curve and we try to have a mix of trend-driven and totally left -field !


(Image courtesy of Jumper1234. Image depicts Rainbow Socks in Cream. These socks as described as, " Cream 'bed' socks with red, melon and yellow stripes. Softest socks in the world….But…..Don't wear them with your shoes. One size and also available in two other colourways, encompassing the whole rainbow! 100% Cashmere. One size." Price= $62.24. You can order these socks at https://www.jumper1234.com/aw21-cashmere/rainbow-socks-in-cream )


3 .How does Jumper1234 incorporate its mission and vision into its product offerings? By creating pieces you have to KEEP and love for life, (this is not fast fashion). Amazing quality cashmere and jersey, made in the best places. Recycled and biodegradable packaging, personally working closely with every part of the business - including speaking to customers on a daily basis!



(Logo Courtesy of Jumper1234)


4. What is the future of the company? Short term - new website, new menswear, new basics, a couple of fun collaborations pre-Xmas. Long term - get our Eu and overseas markets back (brexit!!)) and growing, nurture and build our community and make more great things.



(Image courtesy of Jumper1234's Instagram)

Me on my first day of graduate school

Rachel Huss

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