Design Thinking: Mer-Sea&Co.


(Image courtesy of Mer-Sea&Co. Image depicts The Chalet Poncho. This poncho is described as, " Super warm with a cowl turtleneck, but that easy poncho feel. Everyone will envy you in this classic, cozy poncho. Made with our super stretchy, ultra-luxe fuzzy knit blend. One size fits all.")

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Kristen Giffen and Cece Asher to learn more about the mission and vision of the Mer-Sea&Co. .


(Image courtesy of Mer-Sea&Co. Image depicts The Chalet Ribbed Scarf . This scarf is described as, "Oversized statement wide rib scarf for a modern yet cozy feel all winter long. Made with our ultra-luxe fuzzy knit blend.")




1. How is Mer-Sea &Co. different from other fashion brands?

We are storytellers. The owners travel and meet and develop relationships with artisans from around the world. Our products are thoughtfully designed to take you to the place in time or location in the world.


(Image courtesy of Mer-Sea&Co. Image depicts The Chalet Duster. Mer-Sea describes this duster as, " Iconic duster silhouette. Perfect for staying warm and comfortable all winter. Wear it around the house or out. Oversized for an extra cozy feel. You'll love the pockets for style and functionality. Made with our super stretchy, ultra-luxe fuzzy knit blend.")


2. How does Mer-Sea &Co. stay ahead of upcoming fashion trends?

When doing research for future seasons we look at online sources like WGSN, Fashion Scoops, social media platforms and even pinterest. We keep a close eye on what other retailers are doing with their collections and assortments with trend shopping for inspiration.

(Image courtesy of Mer-Sea&Co. Image depicts The Chalet Mockneck Sweater. This sweater is described as, " Cozy easy sweater, with a cool kangaroo pocket. Will pair back to any style of pant. The functionality, ease and design is sure to please! Made with our super stretchy, ultra luxe fuzzy knit blend.")



3. How does Mer-Sea &Co.incorporate its mission and vision into its product

offerings?

We design items that help with travel and taking care of your body and mind. When possible, our products are created by artisans from around the world.




(Image courtesy of Mer-Sea. Image depicts founders Melanie and Lina)


4. What is the future of the company?

Mersea is growing and we are very excited for our future. As we work to expand our apparel assortments, we hope to begin wholesaling at the apparel trade shows, continue to grow our partnership with artists around the world. We are also looking to expand our home goods offerings. The world is your oyster!



(Logo courtesy of Mer-Sea&Co.)


Me on my first day of graduate school

Rachel Huss

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