Design Thinking: Peppermayo




(Image courtesy of Peppermayo. The image depicts the California Cool Knit Mini Dress in Green. Pepper Mayo describes this design as, " 90's s Clueless vibes in our California Cool Mini dress. Channel your inner Cher in this cute lil knitted mini, and heeled mules and a mini shoulder bag to complete the look." Price is $60. You can order this dress at https://us.peppermayo.com/collections/back-in-stock/products/california-cool-knit-mini-dress-green?variant=39440378036419)


In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different fashion and lifestyle companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Peppermayo to learn more about their organization.




(Image courtesy of Peppermayo. The Audrey Vintage Slip Dress in Mango Shimmer is described as, " Silky simplicity is always a good idea. This is the perfect dress for the upcoming event season. Pair with strappy heels and chic gold jewellery." Price is $68. You can order this dress at https://us.peppermayo.com/products/audrey-vintage-slip-dress-mango-shimmer?variant=37929831694531)




1. What makes Peppermayo different from other fashion brands?


Peppermayo differs from other brands because even though we keep up to date with our trends, our styles are always so unique! When someone wears one of our items, people always know it’s the Peppermayo brand.



(Image courtesy of Peppermayo. The product seen is the No Boundaries Tennis Skirt in Pink. Peppermayo describes this skirt as, " Steal those sporty, preppy vibes straight from centre court, without even breaking a sweat in our No Boundaries Tennis skirt. Super on-trend, we love this paired with a cute knit crop, sneakers and a high ponytail for the ultimate in athleisure chic." Price is $45. You can order this skirt at https://us.peppermayo.com/collections/best-selling-bottoms/products/no-boundaries-tennis-skirt-pink?variant=37584059498691 )



2. How does Peppermayo incorporates its mission and vision into its products?


We want girls to look good and feel good in the products they buy, while also knowing that what they are wearing is 100% sustainable and ethically sourced.



(Image courtesy of Peppermayo. The image shows the Young Hearts Halter Top in Moss Green. Peppermayo describes this shirt as, " Sexy simplicity, we are here for it! We love the Young Hearts Halter Top paired with tailored pants and simple gold jewelry for a chic date night look." Price is $53. You can order this shirt at https://us.peppermayo.com/collections/peppermayo-exclusive/products/young-hearts-halter-moss-green?variant=39691316035779 )


3. What are the quintessential Peppermayo products customers should buy?


I would definitely say the Audrey dress, as it’s one of our bestsellers and fits perfectly on every figure! My personal favourites would be the Beverly Tie Crop top, as it’s cut outs are really what makes the piece, and also the Betty Halter Neck Top and you can really mix and match this crop with any sort of outfit for any occasion



(Image courtesy of Peppermayo. The Beverly Tie Crop in Chocolate Brown is described as, " Time to Party baby! Our Beverly Tie Top is channelling all the 70's disco vibes, so on trend right now it hurts.

Pair this with our Russo Flare pants for the full vibe, or give the look a modern twist with a linen mini skirt." Price is $45. You can order this top at https://us.peppermayo.com/products/beverly-tie-crop-choc-brown?variant=39691309842627 )



4. What is the future of the company?

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We recently worked with the National Breast Cancer Foundation in releasing our own seperate collection collaborating with them, with 50% of proceeds going towards them. With the amazing reception this collection got, we are really aiming to do more collars like this, since it’s such a great cause to support! We are also looking at working with more charities and supporting the visions they promote.



(Image courtesy of Peppermayo. The product displayed is the Lead With Love Baby Tee. According to the Peppermayo website," NBCF x Peppermayo , Be Kind to your mind. Prioritise yourself. Lead With Love., Wear your heart on your sleeve and say it with your Tee in our Lead With Love baby Tee, part of the namesake NBCF x Peppermayo Collection. This style is part of the NBCF x Peppermayo 'Lead With Love' collection. 50% of profits from the sale of this item will be donated to the National Breast Cancer Foundation." Price is $53. You can order this shirt at https://us.peppermayo.com/collections/nbcf-x-peppermayo/products/lead-with-love-baby-tee-natural?variant=39328231194819 )



Thank you so much Peppermayo for meeting with me. I learned so much from this interview and look forward to purchasing these products!

Me on my first day of graduate school

Rachel Huss

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