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Design Thinking: Sticky Baby

(Image courtesy of Sticky Baby. Image depicts the Rising Sun Top in brown and pink. Stinky Baby describes these shirts as," A light and airy satin charmeuse two piece suit. Single silver knot closure. Oversized sun embellished back. Pair with the Rising Sun Pant." Shirt comes in brown and pink. Price=$150. You can order this shirt at )

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with STICKYBABY to learn more about their organization.

((Image courtesy of Sticky Baby. Image depicts the You Suck Yellow Hoodie. This hoodie is described as, "Heavyweight, bright yellow cotton hoodie with a thick drawstring hood and a front pouch pocket.

Letters are hand-cut from black, sparkly vinyl and machine sewn across chest." Price=$107. You can order this hoodie at )

1. What makes Sticky Baby different from other fashion brands? I don't know exactly what other brand are up to, but Stickybaby is handmade in New York City in small, made to order batches. Which is very unique.

(Image courtesy of Stinky Baby. Image depicts the Starry Beret. This beret is described as," Black wool beret with gold and silver hand-cut vinyl pieces sewn randomly." Price=$33. You can order this beret at )

2. How does Sticky Baby stay ahead of upcoming fashion trends?

We don't follow trends. As fashion lovers and NYC girls, our styles are based on what we ourselves wish we were wearing.

(Image courtesy of Stinky Baby. Image depicts the Don't Break My Heart Sweats. These pants are described as, " Best selling. White fleece jogger sweats with two durable vinyl broken heart patches sewn at knees." Price=$75. You can order these sweats at )

3. How does Sticky Baby incorporate its mission and vision into its product offerings?

All of our materials are sourced locally, photographed on all different sorts of people of different sizes and backgrounds, and our message of love and respect is entangled into everything we do.

(Image courtesy of Sticky Baby. Image depicts the How U Really Feel Crewneck. This crewneck is described as, "Cozy fleece crewneck pullover sweater in Gold or Black, and with or without lace. Glitter, vinyl accent frown face sewed across chest." Price=$80. You can order this crewneck at

4. What is the future of the company?

Onward and upward!

(Image courtesy of Sticky Baby. Image depicts the Tutu Jean. These jeans are described as," Vintage denim with three layers of fine tulle, totally hemmed. If unsure about your size, we recommend sizing up." Price= $179. Colors include Tangerine, Onyx, and Pearl. You can order this pair of jeans at


Me on my first day of graduate school

Rachel Huss

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