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Design Thinking: Verdelimon

(Image courtesy of Verdelimon)

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking to their market offerings. I had the to learn more about Verdelimon.

(Image courtesy of Verdelimon)

1. What makes Verdelimon different from other brands on the market?

We have built a brand that is not only committed to the customer but is also very focused on taking care of the environment, livelihoods and the women that work with us to create a great product. Our fabrics are made 100% from recycled plastic bottles. We work with single mothers from Colombia, our country of origin, to help them create their own businesses and be able to support their families. The magic of our brand comes from the prints which are inspired by the world, its nature and the cities of all the travels of our designer, every collection has a story that comes from the heart and we want to share them with all of our clients.

(Image courtesy of Verdelimon)

2. How does Verdelimon stay ahead of upcoming trends?

We are always in search of women's needs, being aware of the trends involving colors and patterns. We love to be unique and different by staying loyal to our values and inspiration. As for our styles and fit, we make it a priority to keep comfort and empowerment our final goal.

(Image courtesy of Verdelimon)

3. Where does Verdelimon draw inspiration from during the design process?

Our designer, Silvia de Brigard, always finds her inspiration by traveling. She admires all flora and fauna of every destination. The colors and patterns she sees turn into prints that are the core of every collection. Verdelimon is always seeking for new adventures and discoveries to translate into new creations that are timeless, making every piece a swimsuit you would be able to wear on any occasion.

(Image courtesy of Verdelimon)

4. How does Verdelimon incorporate its mission and vision into its product offerings?

Our mission is to celebrate every woman. We seek to make them feel good in their own skin by wearing our pieces. Verdelimon is a comfortable and ready to show fit which embraces their bodies while having fun with daring and wild prints. Our vision is to empower all of our customers all around the world by making sure they stay true to their bodies feeling not only sexy but chic.

(Image courtesy of Verdelimon)

5. What is the future of the company?

We are in the search of global and decentralized exposure to give access to our product to customers, globally. We aim to set landmark collections that will inspire retailers to relay our products worldwide as an echo to our values and qualities, in other words: sustainability, empowerment, womanhood, elegance and sexiness.

(Image courtesy of Verdelimon)


Me on my first day of graduate school

Rachel Huss

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