The Chemical Catalyst of Creativity: How Derivan Allows Artists To Prosper
(Image courtesy of Derivan.)
In physics, potential energy enables an object to be propelled. Potential energy surrounds everything, even in art. When an artist decides to express themselves, you can almost hear the potential energy buzzing around the canvas. The cricket-like sound grows louder as the artist ponders what they should create. The noise only stops when the moment the artist uses their supplies to create. When you start something, you transform from a mere mortal to an alchemist. You turn coals and lead into artistic gold. But how do artists create this chemical reaction? Derivan offers artist the formula: their products. Artists who use the myriad of Derivan products can create magic. I spoke with Steven Patterson, Chief Executive Officer, to learn more about Derivan.
(Image courtesy of Derivan.)
1. What makes Derivan different from other companies?
At Derivan, we're not just about making art supplies; we're about redefining them. Our approach is customer-centric and boundary-pushing. When our customers suggest something new, no matter how unconventional, we're ready to explore it. Our global pigment exploration further exemplifies this adventurous spirit. Led by our CEO and head chemist, we've sourced a wide variety of unique pigments from around the world – from ancient Mayans to rare black pigments from Scotland and indigenous Australian colors from pigments from Arnhem land, just to name a few. This commitment to discovering and integrating new and diverse pigments into our products sets us apart in a league of our own.
(GIF courtesy of Derivan.)
2. How does Derivan promote artistic expression?
We see every artist and every stroke of paint as a potential for discovery. Our role goes beyond providing materials; we aim to catalyze creativity. By actively unearthing and nurturing new art forms, techniques, and applications and embracing digital platforms and interactive communities, we ensure that the pulse of modern artistic expression beats strong in everything we do. Our pigment exploration journey also plays a significant role in this, as it brings a deeper, more culturally rich palette to the hands of artists worldwide.
(Video courtesy of Derivan.)
3. What are the quintessential Derivan products?
While our staples like the Derivan Acrylics and Matisse range are beloved, our experimental products embody our spirit. We constantly experiment with materials that respond to emerging art trends and techniques. Our latest ventures, such as marbling paint for orchids, are examples of our commitment to staying at the cutting edge of art technology.
(Image courtesy of Derivan.)
4. What is the future of the company?
The future of Derivan is an exhilarating journey into uncharted territories of artistic expression. We're not just following trends; we're aiming to create them. Our focus on developing products that intertwine traditional art with cutting-edge technology is just the beginning. We envision a future where Derivan is synonymous with artistic revolution, fueled by our relentless pursuit of new ideas, techniques, and, most importantly, the colors that will define the art of tomorrow. We aim to do all of this environmentally and socially sustainably.
(Image courtesy of Derivan.)
