Packing The Perfect Meal: Why Modern Picnic Is The Secret Ingredient To A Successful Homemade Meal On-The-Go
(Image courtesy of Modern Picnic.)
Every time I go into the office, I make a mental checklist. In addition to the computer and charger, I look in the refrigerator to see the fruits of yesterday's labor (my lunch I made the night before). When packing my lunch, I subconsciously travel to elementary school as I zip up my lunchbox. While my lunchbox is productive, it makes me feel juvenile. How can I be a young professional without looking childlike? Modern Picnic developed the solution. Its high-quality insulated lunch boxes bolster customers' confidence and provide a working product. I spoke with Ali Kaminetsky, Founder of MP, to learn more about the company.
(Image courtesy of Modern Picnic.)
1. What makes Modern Picnic different from other companies?
Modern Picnic disrupted the cooler industry with our first-to-market, viral insulated lunch boxes catered towards the modern female consumer. We have since created a line of innovative, high-quality Modern Picnic has been celebrated in the media over 400 times, including publications such as
Forbes, Vogue, Harper’s Bazaar, Oprah, The Today Show and can be shopped at Saks, The Container Store, and more.
(Image courtesy of Modern Picnic.)
2. How has Modern Picnic evolved since its founding?
We launched in 2018 with just the Luncher, and we have since created a line of function-based products designed to help women look, feel, and do their best. We launched a whole new category in 2023 with our Food Containers, which fit perfectly inside our product!
(Image courtesy of Modern Picnic.)
3. Where does Modern Picnic find inspiration from when designing your products?
I am constantly getting inspiration from my surroundings and the behaviors, styles, and patterns of the women around me. Living in NYC as a young working woman definitely influences and inspires Modern Picnic, whether that be product functionality, design, new products, or new ideas.
(Image courtesy of Modern Picnic.)
When creating each product, I wanted to stay true to a chic and classic silhouette that would work effortlessly into most women’s wardrobes. Adding little details like an outside pocket for your wallet and keys, a cross-body strap, functional pockets inside for your silverware, and the option to add hand-painted monogramming are all added with the intention for your not-so-average lunchbox!
(Image courtesy of Modern Picnic.)
4. How does Modern Picnic incorporate its mission and vision into its products?
MP is a brand built on the foundation of functionality, sustainability, and style. We set out to reinvent the traditional lunchbox that we all know (and hate) and create something that women would be proud to carry. Women should be able to look good, do good, and feel good at the same time. I love how all of our products are so multifunctional in that I can wear them as a lunchbox but also as a regular handbag! Especially being so on the go, having the flexibility to bring my Modern Picnic bag with me from work to events, to dinner, the gym...anywhere, and knowing that no one would know that I have food inside is key. Also, having the comfort of knowing that my food will stay fresh, and if anything spills I can easily wipe it off gives me the confidence to go about my day and know that I am all set.
(Image courtesy of Modern Picnic.)
5. What is the future of the company?
We will continue to expand our existing product line and continue to grow our wholesale/retail business!
(Image courtesy of Modern Picnic.)
