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Design Thinking: Calypso Studios


The Northern Lights Necklace ✨🤍 on sale!!! from the instagram post on July 20, 2024
Image courtesy of Calypso Studios.

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how organizations applied Design Thinking. I spoke with Calypso Studios to learn how the company incorporates its mission and vision into its products.



Image depicts the Sunset Stone Necklace from Calypso Studios. 18k gold filled  Carnelian pendant  18 inches  Each stone is different and may slightly vary in color. Some stones might be darker, some lighter
Image courtesy of Calypso Studios.



1. What makes Calypso Studios different from other jewelry companies?

We include our customers in every step of the production process, base our jewelry on historical trends, and ask our customers their thoughts and opinions about which pieces they love and how they would like to customize them. Based on their feedback, we designed and priced the piece as affordably as possible.


Image depicts the Horizon Bangle from Calypso Studios. The bracelet is described as  an open back for added adjustability! This piece is handmade using high quality Cubic Zirconias of all colors. Each CZ is set by hand! Because of this items handmade nature, each piece will be slightly different as all the gems are set by hand. You can see this in the close-up photos 18k gold filled on brass Inspired by vintage pieces, Named after the Horizon Please note that lighting may affect the colors shown.
Image courtesy of Calypso Studios.


2. Where does the Calypso Studios team find inspiration when designing your products?

We are inspired by history, art, nature, literature, mythology, and more.



Image depicts the Cyrus pendant. 18k gold filled on brass with a silver faced pendent   17.5 inches long  The pendant is about 25mm  Depicting Cyrus the Great, who was the founder of the Persian Empire, known for his vast conquests and his policies of tolerance and respect for diverse cultures and religions.
Image courtesy of Calypso Studios.


3. How does Calypso Studio incorporate its mission and vision into its products?

Our designs are inspired by vintage, antique, and ancient jewelry! We always consider our customers' wants and preferences during the selection process.


Images courtesy of Calypso Studios.



4. What advice would you give to students and young professionals who want to enter this industry?

Find a niche and stay consistent with it! Understand your customers' needs while maintaining your store policies.



Image depicts the Jupiter necklace.
Image courtesy of Calypso Studios.


5. What is the future of the company?

Eventually, we’d like to expand into apparel (offering both vintage and our designs) and maybe even open a physical location!




Aspis Ring
Image courtesy of Calypso Studios.


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Me on my first day of graduate school

Rachel Huss

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