Design Thinking: Baboon To The Moon


(Image courtesy of Baboon To The Moon. Image depicts the Go- Bag. The Go-Bag is characterized by its ability to, "fit about 1-7 (depending on the size) days worth of clothing and if traveling by way of airplane, acts as a TSA approved personal item. It's lightweight and agile, yet just as strong as the bigger versions. Built for overnight adventures, road trips and beach hangs."The bag comes in three sizes: Mini=$139, Small=$169, and Big=$199. You can order this bag at https://baboontothemoon.com/collections/go-bags )

In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Micheal K., the Co-Founder and Creative Director of Baboon To The Moon, to learn more about the organization.



(Image courtesy of Baboon To The Moon. Image depicts the Sling Bag. This bag is described as," are perfect for nearly any daily activity. Fits sunglasses, a point-and-shoot camera, wallet, passport, lip balm, an IPhone and more.1.2L packing volume perfect for securing your goods for city walkabouts, nights out, or travel carryon necessities, CORDURA® Nylon OM Supernova shell material secured with alpine grade universal double stitch construction, DWR (Durable Water Repellent) coating, 2 external pockets (one front zip, one back stash) 2 internal organization dividers (one mesh), nylon webbing secured key loop, Reinforced Nylon seat belt webbing crossbody strap, YKK-zippered closure with BABOON closure pulls, and Lifetime Warranty!" Price= $49. You can order this bag at https://baboontothemoon.com/products/sling-bag-1-2l#variant=yellow )



1.What makes Baboon To The Moon different from other bag companies?

I think there are a lot of great technical products out there, but it's hard to find ones that love color and prints as much as we do. Our brand is meant to be a catalyst to having more travels and adventures, and our products are there to inspire and keep up with those adventures.

(Image courtesy of Baboon To The Moon. Image depicts the Mini Go- Bag. The Go-Bag is characterized bu its ability to, "fit about 1-3 days worth of clothing and if traveling by way of airplane, acts as a TSA approved personal item. It's lightweight and agile, yet just as strong as the bigger versions. Built for overnight adventures, road trips and beach hangs."Mini=$139. You can order the Mini Go-Bag at https://baboontothemoon.com/products/go-bag-mini-duffle#variant=yellow )


2. How does Baboon To The Moon stay ahead of upcoming bag trends?

We try to make products that are easily understandable, technical by design, and versatile. The bags themselves are pretty timeless, like our Go-Bag travel duffles, but it's the prints and the colors that make them stand out from old classics.


(Image courtesy of Baboon To The Moon. Image depicts the Adventure Set. This set is described as, "Go Anywhere In The World Sets. These monochromatic stacks of pure joy can take you around the world and back. Each pack comes with all three of our Go-Bag sizes: Mini, Small & Big. GO-BAG MINI (32L) + GO-BAG SMALL (40L) + GO-BAG BIG (60L), Mini: 1-3 day packing volume for overnights and short weekend escapades, Small: 3-5 day packing volume for long weekend getaways, Big: 5+ day packing volume for week-long (or more) adventures, OM Stardust Ballistic shell material secured with alpine grade universal double stitch construction, Waterproof shell materials, Lockable zipper head closure, Detachable, adjustable, ergonomic fit shoulder straps, 4 external reinforced grab handles, 4 pockets (2 internal mesh, 1 internal organization, 1 external stow), Fits in all airline overhead bins and meets all TSA guidelines and Lifetime Warranty!" Price=$399. You can order this set at https://baboontothemoon.com/products/go-bag-mini-32l-small-40l-big-60l-set#variant=green )

3. How does Baboon To The Moon incorporate its mission and vision into its product offerings? Our mission is to have more adventures in life. Everything we make from a product standpoint, and all of the stories we tell from a brand perspective are meant to ladder up to that mission. We try to pay attention to what inspires us to travel and have spontaneous adventures, and we inject that into the brand voice and the product offerings.



(Image courtesy of Baboon To The Moon)


4. What is the future of the company?

We're going to the moon!



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(Gif Courtesy of Wix.com)




Me on my first day of graduate school

Rachel Huss

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