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Design Thinking: For the Ages

(Image courtesy of For the Ages.)

In Graduate School, one of the buzzwords professors love to discuss is “Design Thinking.” Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how organizations applied Design Thinking and spoke to For the Ages Founder Jacqueline to learn about her company.

(Image courtesy of For the Ages.)

1. What makes For the Ages different from other bag companies?

For the Ages is different from other brands for a few reasons. First, For the Ages is owned, operated, funded, and designed by one minority woman. In terms of design, all products are produced from non-animal and non-leather materials at For the Ages. Each product is 100% custom and bespoke. Additionally, For the Ages supports the American economy and the environment by creating small-batch slow-fashion in the United States.

(Image courtesy of For the Ages.)

2. Where does For the Ages find inspiration when designing its products?

For the Ages draws inspiration from the art, fashion, people, and ethos of the 1960s, 1970s, 1990s, and 2000s. I beleive architecture, interior design, furniture, fonts, ads, catalogs, or poignant people can spark creativity.

(Image courtesy of For the Ages.)

3. How does For the Ages incorporate its mission and vision into its products?

For the Ages incorporates its mission and vision in every decision-making process. Our mission is to create ethical products and empower people to follow their dreams. As a slow-fashion company solely producing in the United States, For the Ages is mindful of not creating waste. At its core, For the Ages believes anyone should be free to pursue their dreams.

(Image courtesy of For the Ages.)

4. What is the future of the company?

As For the Ages grows, I want to expand our stockist relationships into new design categories (outwear, ready-to-wear, shoes, etc.). I would love to open a brick & mortar location while furthering sustainability initiatives.

(Image courtesy of For the Ages.)


Me on my first day of graduate school

Rachel Huss

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