Design Thinking: Haute Diggity Dog



(Image courtesy of @thecorgitato. Image depicts Tato with the LickCroix Grrriety pack. This pack is described as, "LickCroix - every muttlenial's favorite drink! All of your pups love our LickCroix collection so much that we decided to create a Grrriety Pack just for you! This burrow toy features three plush LickCroix Minis inside that crackle AND squeak!LickCroix Grrriety Pack Measures: 6" x 5" x 5"Mini LickCroix Cans Measure: 3" x 3" x 2.5" Imported." Price= $26.95. You can order this bag at https://www.hautediggitydog.com/products/lickcroix-grrriety-pack)


In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Haute Diggity Dog to learn more about their organization.


(Image courtesy of Haute Diggity Dog. Image depicts the Starbarks Pupkin Spice Latte. This toy is described as, "Starbarks Pupkin Spice Latte Toy - Check out the latest addition to our best selling line of Starbarks parody plush dog toys. Haute Diggity Dog is serving Pupkin Spice Latte year round. Your customers will love getting one of these plush, cute, and fun squeaker toys for their dog. Treat a special doggie today! Starbarks PSL Toy available in 2 sizes. Imported. Small Starbarks PSL measures 4 inches.

Regular Starbarks PSL measures 7 inches." Small= $12.95. Large= $15.95. You can order this toy at https://www.hautediggitydog.com/collections/starbarks/products/starbarks-pupkin-spice-latte?variant=9918959812644 )



1. What makes Haute Diggity Dog different from other dog toy companies? Haute Diggity Dog is the original parody dog toy company. Started in 2003.No one was doing anything similar at the time so our company swiftly took off!


(Image courtesy of Haute Diggity Dog. Image depicts the Barkin Bag. This bag is described as, "Barkin Bag Plush Toy. New from Haute Diggity Dog! The handbag every dog wants is now the toy every dog needs. Plush exterior with a squeaky that drives dogs crazy. Every Pampered Pup should have one. Barkin Bag available in one size only. Measures 5.5 Made of soft plush with a fun squeaker inside. Imported." Price= $15.95. You can order this bag at https://www.hautediggitydog.com/collections/view-all-designer-parody-toys/products/barkin-bag )


2. How does Haute Diggity Dog incorporate its mission and vision into its product offerings? We are always searching for new innovative toy parody designs that will make people smile.


(Image courtesy of Haute Diggity Dog's Instagram. Image depicts the Grrrona Mexican Beer and Woof Clieque. The Grrona Mexican Beer is described as, " Grrrona Beer Toy from the Muttini Bar Collection where it is ALWAYS Happy Hour! Grrona Beer Plush Toy is available in three sizes. Small Grrrona Beer measures 5 inches Price= $12.95. Large Grrrona Beer measures 8 inches. Prince= $15.95. XL Grrrona Beer features a durable mesh lining for tough chewers. Price=$21.95 Big dogs love Haute Diggity Dog toys too! Xl Grrrona measures 10 inches high. You can order this product at https://www.hautediggitydog.com/products/grrrona-beer-dog-toy?variant=29136037586 )



3. What is the inspiration behind your products? Dogs are such a big part of our lives and part of our families. It’s fun for our dogs to have toys that are cute spoofs of our own favorite “people products”. Our inspiration is to make toys that continue to bring lots of fun into everyone’s lives.



(Image courtesy of Haute Diggity Dog's Instagram. Image depicts the Santa Muttgarita Pinot Grrrigio dog toy. This toy is described as," From the Muttini Bar Collection where it is ALWAYS Happy Hour! Santa Muttgarita Pinot Grrrigio wine bottle toy is made of soft plush with a fun squeaker inside. Your customers will love how stylish and unique this toy is. Santa Muttgarita is availabe in one size only. Measures 8 inches. Imported." Price= $15.95. You can order this toy at https://www.hautediggitydog.com/products/santa-muttgarita-pinot-grrrigio-wine-bottle )

4. What is the future of the company? *We will continue to come up with fresh ideas for our dog toys as well as developing new dog beds and bowls which will be coming out the end of Summer 2021.


(Image courtesy of Haute Diggity Dog. Image depicts the Pugg Boot Toy. This toy is described as, " Pugg Boot Toy - A brand new addition to the Fashion Hound Collection by Haute Diggity Dog! This favorite designer parody dog toy has been updated with a fresh new look. Made of soft plush with a fun squeaker inside. Your pampered pup will love playing with our amazing new Pugg Boot plush toy!

Pugg Boot toy now available in one size only. Measures 5 inches. Imported." Price= $15.95. https://www.hautediggitydog.com/collections/view-all-designer-parody-toys/products/pugg-boot-toy )


5. Where can I buy the toys? Haute Diggity Dog toys are sold at dog boutiques, department stores, and grooming studios worldwide. Our own retail website is www. Hautediggitydog.com



(Logo of Haute Diggity Dog)





Me on my first day of graduate school

Rachel Huss

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