Design Thinking: HEIRÉE

Image courtesy of HEIRÉE.

In Graduate School, professors loved to discuss "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs.

Image courtesy of HEIRÉE.

In this article series, I contacted different companies to learn how organizations apply Design Thinking. I spoke with luxury hand care brand HEIRÉE to learn more about the company.

Image courtesy of HEIRÉE.

1. What inspired HEIRÉE?

HEIRÉE is rooted in founder Emily Willett’s memories of watching her grandmother care for her nails each night with nothing more than a bit of oil. That simple ritual inspired a luxury hand care brand built on inherited traditions, timeless remedies, and the beauty of simplicity.

Image courtesy of HEIRÉE.

2. What is the philosophy behind the brand?

HEIRÉE believes some of the best beauty rituals are those already proven, sometimes generations before we discover them. The brand gives hand care the same intentional attention we give skincare, with one clean, effective step for the hands that do it all.

Image courtesy of HEIRÉE.

3. What is The Cuticle Pen?

The Cuticle Pen is HEIRÉE’s hero product: a portable treatment designed to deliver precise hydration to cuticles and keep nails looking healthy. Inspired by Emily’s grandmother’s nightly ritual, it makes hand care easy to incorporate into everyday life.

Image courtesy of HEIRÉE.

4. What goes into its formula?

The Cuticle Pen is made with eight organic ingredients and features the brand’s signature lemon scent. The treatment is cold-pressed and non-GMO, without fillers, synthetic fragrance, dyes, or parabens. According to HEIRÉE, every ingredient is reviewed for hormonal safety.

Image courtesy of HEIRÉE.

5. How does The Cuticle Pen fit into a daily beauty routine?

The pen is designed for use at your desk, in the car, or on the go. Its portable format reflects HEIRÉE’s belief that caring for your hands can be a simple, considered ritual that fits into a busy day.

Image courtesy of HEIRÉE.