The Time of the Month: How Cora Is Changing the Way People Talk About Periods

Image courtesy of CORA.

In middle school, every girl wanted to get her period. The mysterious milestone made you feel like a woman—more so than a bat mitzvah ever could. If you were lucky enough to “get it,” you were suddenly mature. Somewhere in the background, Shania Twain’s Man! I Feel Like a Woman could finally apply to you.

Image courtesy of CORA.

I thought I understood what a period was—how it worked and meant. But it wasn’t until I got mine that I realized how much it affects your mind, mood, and day-to-day life. It’s not just biology—it’s a full-body, full-soul experience.

Image courtesy of CORA.

That’s why I loved discovering Cora’s latest campaign, Period Therapy—a digital mini-series that gets real (and hilarious) about menstruation's ups, downs, and awkward truths. It’s honest, funny, and refreshingly relatable—finally, a brand talking about periods the way we experience them. I spoke with the brand to learn more about its ethos and this campaign.

Images courtesy of CORA.

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Cora's Period Campaign

1. What is Period Therapy?

Cora, the organic period care brand, is debuting “Period Therapy”, a three-part digital mini series that flips the script on how we talk about periods. With honesty, humor, and heart, the campaign is set to challenge stigma and elevate the conversation around menstrual health.

Image courtesy of CORA.

2. Why should someone go to Period Therapy?

In “Period Therapy,” comedian Manon Matthews stars as both a woman and her literal period in therapy sessions together. Think quirky, awkward, and wildly relatable insights on cramps, mood swings, and misunderstood biology—plus facts that matter.

Image courtesy of CORA.

3. Why does this campaign matter?

Periods are more than an inconvenience—they’re a vital sign of health. Your cycle affects brain chemistry, communication, and decision-making. Most people don’t fully understand their own cycle. And, that needs to change.

Image courtesy of CORA.

Our goal with this campaign is to reshape how we view menstruation: from taboo to “cool as sh*t.”To encourage viewers to rethink their cycle and treat it with care—with clean, effective Cora products like:

Comfort Fit Tampons, Got-You-Covered Liners, and Peace-Of-Mind Pads.

Image courtesy of CORA.

In a world where we schedule our lives down to the minute, it’s wild how little we’re taught about the cycle that affects everything from mood to motivation. Period Therapy doesn’t just start a conversation—it meets us in the middle of our everyday hustle, laughs with us, and reminds us we’re not alone.

Image courtesy of CORA.