Design Thinking: Kandee Shoes


(Image courtesy Kandee Shoes. Image depicts the Aurora Borealis Croc Mule. This mule is characterized by its," Croc embossed , Pointed toe, Pencil thin heel, 5 inches, and Mule Style." Price=$318.54. You can order this mule at https://www.kandee.co.uk/shop/p/aurora-borealis-croc-mule )



In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Kandee Shoes to learn more about their organization.



(Image courtesy Kandee Shoes. Image depicts the BAAAABBBY Feather Mules. Kandee Shoes describe this shoes as having, " Ostrich feather mix pastels, Pointed toe, Pencil thin heel, 5 inches, and Blue leather upper." Price=$179.52. You can order these shoes at https://www.kandee.co.uk/shop/p/baaaabbby-feather-mule-spring-summer-21 )




1. What makes Kandee Shoes different from other shoe brands?

Kandee never follows the trends but we prefer to stick to what we do best which is vibrant and fun styles of shoes always with a 5 inch or higher heel and we create bespoke leathers and materials to stand out. It is important for a brand to stay true to yourself and your customer base.



(Image courtesy Kandee Shoes. Image depicts the SELF MADE METALLIC BOOTS. These boots are characterized by there, " Pink Iridescent upper with SELF MADE Embossed on the sides for all our SELF MADE WOMEN! , Pointed toe, Pencil thin heel, 4.7 inches, Boot length inc heel measured from the back is, and Hand made." Kandee Shoes further describes these boots as," These knee boots from KANDEE are sure to catch attention. The pair has been crafted from iridescent pink patent designed by KANDEE with a point-toe and pencil thin heel . Style with an oversized faux fur jacket for maximum impact." Price=$318.54. You can order these shoes https://www.kandee.co.uk/shop/p/84xr1amzk5upgisg9emqqo7ppambwb )



2. How does Kandee Shoes stay ahead of upcoming shoe trends?

The answer to that is simple because we are not a trend based brand we don't feel the need to keep ahead, we only keep improving on our collections each season and wowing our customers with our brand owner and designer @MrKandeeShoes (Instagram) new creations!



(Image courtesy Kandee Shoes. Image depicts the LEMON SORBET STUDDED D'ORSAY. The D'ORSAY is characterized by its, " Pastel lemon color studded D'Orsay, Pointed toe, , Pencil thin heel, 4.7 inches, Tonal color sole, and Hand made." Kandee Shoes describe this pair as, " Studded D'Orsay style This style was made famous by Mr Kandee for Kandee shoes in 2012 and dominated the fashion magazines and had numerous celebrity/fashion bloggers coveting them! This style is an iconic Kandee design that is available NOW for a limited time in a pastel Lemon colour way. As seen on some of the worlds most famous influencers and celebrities." Price=$276.94. You can order these shows as, " https://www.kandee.co.uk/shop/p/lemon-sorbet-ss21-pre-order )



3. How does Kandee Shoes incorporate its mission and vision into its product offerings?

By creating Kick Ass shoes that women want to wear, Kandee has always been about GIRL POWER from day one and maybe that is something to do with Mr Kandee (AKA MR Wayman) love of the spice girls in his teens which resulted in his LOVE our female empowerment.




(Image courtesy Kandee Shoes. Image depicts the JAGGER PINK SNAKE PUMPS. These limited edition shoes as characterized by their , " Snake embossed metallic , Round toe, Chunky heel , 5 inches, and are Hand made.Price= $221.27. You can order this pair of shoes at https://www.kandee.co.uk/shop/p/jagger-pink-snake-platform-sandals-limited-edition )



4. What is the future of the company?

Kandee has been seen on celebrities such as Kylie jenner, Rita Ora, Cardi B,Megan Thee Stallion and so many other and our brand will keep growing from our flagship website Kandee.co.uk and we hope in the very near future to also offer our Kandee girls not only footwear but also ready to wear, cosmetics and much more.



(Images courtesy of Kandee Shoes Instagram)

Me on my first day of graduate school

Rachel Huss

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