Design Thinking: On Running


(Image courtesy of On Running. Image depicts The On Running's New Cloudflow in Marina-White: The Lightweight Performance shoe. This shoe is characterized by its, "The Cloudflow makes elite-level technology accessible to any runner. CloudTec® in ultralight Helion™ superfoam combines for a fast, responsive feeling with fully cushioned road protection. The engineered mesh upper offers a reassuringly secure fit whether your're training or racing.The re-engineered upper creates a more streamlined look for seamless comfort. Not only is it stylish, but it's good for the planet too – using 70% recycled polyester. Carefully positioned rubber grip traction pads mean turning tight corners just got easier at high speeds.Developed with elite athletes, the third-gen Cloudflow can do it all and is faster than ever. The explosive Speedboard® loads every stride with spring-like energy. It's engineered for high speeds and maximum comfort whether you're crushing a 5K or a marathon." The shoe comes in four colors: Marina-White, Mulberry-Mineral, Rock-Rose, and Rust-White. Price= $139.99. You can order this shoe at https://www.on-running.com/en-us/products/cloudflow/womens/marina-white )


In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different fashion and lifestyle companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with On Running to learn more about their organization.


(Video courtesy of On Running)


1. What makes On Running different from other shoe brands?

On shoes utilize Cloudtec to cushion. Instead of using a lot of foam throughout our midsoles, we hollow out that foam to create 'cloud element's' which compress vertically and horizontally for a more efficiently cushioned running shoe. Our shoes tend to be lighter weight and more responsive than other brands' models in their respective categories. On top of our Cloudtec, we also utilize a speedboard in every shoe for a more responsive feel that aids in guidance, energy return and support.



(Image courtesy of On Running.)

2. How does On Running stay ahead of upcoming shoe and fitness trends? On has always been a company that does not go with the standard 'norm'. We feel that we have always gone against the grain of what other brands are doing. Our uniqueness and individuality is what sets us a part, and a big reason for us as a brand that we stand out.


(Image courtesy of On Running. Image depicts The On Running's Cloudridge in Sand-Rock. : This shoe is characterized by its, "Born in the Alps, the Missiongrip™ outsole is Swiss-engineered to conquer ever-changing terrain. The hiking-specific Speedboard® supports your foot's rolling motion. The result is every step feels a little lighter – so you can stay out a little longer. The Cloudridge lets you move how you want. Want to get out and explore? The FlexLock® speed-lacing system makes it easy. Want as much room as possible? Sure. Want traditional wrap-around lacing? Done. For extra breathability when the hike heats up, both the lining and tongue are made of 3D mesh.“Heavy” and “hiking” don’t mix. That’s why the Cloudridge is engineered to be ultralight. Inspired by our pro-level trail racing shoes, this unstoppable hiking boot is crafted from innovative ripstop fabric for a sock-like fit. Because with less weight, you feel free to go further. Price= $209.99 You can order this shoe at https://www.on-running.com/en-us/products/cloudridge/mens/sand-rock )

3. How does On Running incorporate its mission and vision into its product offerings? At On we do not create footwear, we create experiences for runners, walkers, or anyone on their feet. With our big sustainability push to be using 100% recycled materials in all of our shoes by 2024, we introduce the 'cyclon' which is our first 100% recyclable shoe. From our PAD (performance all day) line, to our performance run and outdoor line, we are consistently testing over and over, so we can make the best product possible, On is not a company that has boxed itself into one category- All our products are versatile and functional and can be used on the roads to the runways. We also test our products through our team of elite On athletes as well as our On Ambassadors. Putting our product through real life situations provides us with great feedback to make the best product possible.


(Video courtesy of On Running)

4.What is the future of the company? To continue to grow in the respective categories- performance run, performance outdoor, and performance all day. If you would like me to elaborate more, please let me know.




Me on my first day of graduate school

Rachel Huss

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