Design Thinking: Pineider

Rachel Huss
5 days ago
2 min read

Two people in a living room, one lying on a beige sofa with a blue book, the other sitting on the floor opening an orange box. Cozy setting. — Image courtesy of Pineider.

In Graduate School, professors loved to discuss "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs.

Three stylish backpacks on a brown surface: a large green one with metal clasp, a brown and gray one, and a brown and orange one. — Image courtesy of Pineider.

In this article series, I contacted different companies to learn how organizations apply Design Thinking. I spoke with Pinedier Marketing Manager Luna Badawi to learn more about the company.

A hand holding a fountain pen dips into Pineder Nero Black ink. The scene is focused on writing tools, with a dark, elegant background. — Image courtesy of Pineider.

Two people walk down a street; one in a green jacket, the other in blue. Each carries luggage. Urban setting, relaxed mood. — Image courtesy of Pineider.

What is Pineider, and why does it matter in Florence?

Pineider is more than a luxury brand. Founded in Florence in 1774, it began as a paper and writing workshop in Piazza della Signoria and quickly became a destination for Grand Tour travelers and European elites. For over 250 years, it has reflected the intellectual, artistic, and artisanal spirit of Florence, making it a cultural landmark as much as a brand.

Person in a yellow sweater lies on a beige sofa with a blue book covering their face, suggesting rest or boredom in a cozy setting. — Image courtesy of Pineider.

How has Pineider stayed relevant for over 250 years?

Pineider has developed alongside how people travel, work, and document their lives. From fine stationery and correspondence to leather goods, writing instruments, and travel accessories, the brand has adapted without abandoning craftsmanship. Innovation has always served purpose, durability, and meaning rather than trends.

Hands tearing gold wrapping paper, revealing a dark item with "Pineider Firenze 1774" in gold text. Elegant and anticipatory mood. — Image courtesy of Pineider.

What does Pineider mean by quiet luxury?

Quiet luxury at Pineider is about restraint and intention. There are no loud logos or embellishments. Luxury lives in materials, proportion, balance, and details that reveal themselves over time. It is elegance meant to be lived with daily, not displayed for attention.

Green and tan leather notebooks on marble, with a reed diffuser and wrapped cards. Luxurious, elegant setting with soft lighting. — Image courtesy of Pineider.

Why is writing still central to the Pineider experience?

Pineider believes writing is a deliberate, human act. Their pens and paper are designed as companions for thought, work, and memory, not disposable objects. In a fast digital world, Pineider restores meaning to writing by encouraging people to slow down and create a lasting mark.

A cream handbag balances on a tall stack of colorful books on a wooden chair against a dark blue curtain backdrop. — Image courtesy of Pineider.

Why does Pineider appeal to modern travelers now?

Today’s travelers value fewer, better things. Pineider speaks to this shift by offering objects with history, purpose, and longevity. Its commitment to craftsmanship, durability, and mindful living aligns with a growing desire for intentional travel and authentic cultural experiences.