Design Thinking: Dolce Vita
(Image courtesy of Dolce Vita)
In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Nicole R. to learn more about the brand.
(Image courtesy of Dolce Vita)
1. What makes Dolce Vita different from other brands on the market?
Dolce Vita is different from other brands on the market because of the detail that we put into our shoe styles. We are a fast fashion brand that pay attention to quality, details and trends. From a marketing perspective, we are invested in building strong authentic relationship with our customers and influencers that organically drives brand awareness and love for the brand!
(Image courtesy of Dolce Vita)
2. How does Dolce Vita stay ahead of upcoming trends?
Our design team is always researching and doing trend research! They will look at different reporting that show what is currently working for our brand and then they will do competitive research to add to the line.
(Image courtesy of Dolce Vita)
3. Where does Dolce Vita draw inspiration from during the design process?
They pull inspiration from so many different avenues. This can be from the runway to someone walking down the streets of New York!
(Image courtesy of Dolce Vita)
4. How does Dolce Vita incorporate its mission and vision into its product offerings?
Our company is always trying to find ways to support our mission. For example, Dolce Vita is primarily female run and we strive to support other women-run businesses. Fun fact, some of our largest factories and suppliers are female owned!
(Image courtesy of Dolce Vita)
5. What is the future of the company?
The future of our company is handbags! We will be launching handbags in the near future and are so excited.
(Image courtesy of Dolce Vita)
