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Design Thinking: MEMO PARIS


(Image courtesy of MEMO Paris.)


In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking to their market offerings. I spoke with Jennifer Candalhm, Brand Manager, to learn more about the company.



(Image courtesy of MEMO Paris.)



1. What makes MEMO PARIS different from other brands?

MEMO PARIS imbues love, curiosity, intuition, conviction, freedom, and surprise into each creation.

Our Cuirs Nomades collection is very special to us. Founders Clara and John Molloy believed a leather accord was something to explore in Memo's fragrances universe. So, they wanted to honor the scent by creating a renewed olfactory landscape.



(Image courtesy of MEMO Paris.)



2. What is the history of the brand?

The Parisian fragrance house was launched in 2007 by Clara and John Molloy. The Molloys view fragrance as a journey that forges its identity around magical destinations and potent raw materials.



(Image courtesy of MEMO Paris. The image depicts MEMO Paris founders Clara and John Molloy.)



3. How does MEMO PARIS incorporate its mission and vision into its product offerings?

Our Northstar is: "The Journey is the destination." The time put in is integral to the perfume creation process. We incorporate this when crafting our products, as patience and high standards are required to achieve the desired olfactory landscape. Consequently, we constantly redraw and discover new areas on the olfactory world map.




(Image courtesy of MEMO Paris.)




4. What is the future of the company?

We want to continue to grow and improve the MEMO experience through new store openings. We are opening a Macau boutique soon.



(Image courtesy of MEMO Paris.)

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Me on my first day of graduate school

Rachel Huss

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