Design Thinking: Sonix




(Image courtesy of Sonix. Product shown is the Bloomy MagSafe® Compatible iPhone Case. According to Sonix," Bloomy, MagSafe®* Compatible iPhone case features flower silhouettes with hues of blue, green, orange, and pink to create a floral piece of art! Pretty & Bold. Essentials you want. Unlike others, the actual material of our cases are antimicrobial (this is not your average surface coating). The antimicrobial agent is injected and mixed into the plastic during production. This ensures that the antimicrobial protection won’t chip away nor deteriorate with use." Price=$45. You can order this phone case at https://shopsonix.com/collections/phone-cases/products/bloomy-magsafe-compatible-iphone-case )



In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how the organizations apply Design Thinking into their market offerings. I had the opportunity to talk with Sonix to learn more about their organization.






(Image courtesy of Sonix. Image shows the AirPod Case- Shortcake. Sonix describes this product as, " Our newest print, Shortcake, now for your AirPods! Satisfy your sweet tooth with this strawberry filled case featuring an opaque pink base and gold foil details. Provides protection against bumps and scrapes and made with lightweight, antimicrobial material to protect against bacteria. Precision mold designs for perfect fit and easy installation. Includes a detachable gold snap hook for the on-the-go lifestyle. Available in Gen 1 / Gen 2 and AirPod Pro. AirPods are not included. Unlike others, the actual material of our cases are antimicrobial (this is not your average surface coating). The antimicrobial agent is injected and mixed into the plastic during production. This ensures that the antimicrobial protection won’t chip away nor deteriorate with use. Plant it! This AirPods series is eco-friendly & biodegradable - which means while you’re protecting your AirPods, you’re protecting the environment, too! At Sonix, we recognize the need for environmental consciousness. As our first step, we created the recycling program, ReSonix (learn more about it here!). As we take this next step, we hope that you, too, can join us in reducing our carbon footprint towards sustainability. *This case is antimicrobial & biodegradable. During production, select cases from the iPhone 12 series were created with these eco-friendly materials." Price=$25. You can order this AirPod case at https://shopsonix.com/collections/airpod-protection/products/airpod-case-shortcake )




1. What makes Sonix different from other technology brands?


Sonix is both pretty+protective. We are socially and environmentally conscious and work towards continuing our pretty+protective statement while making efforts to be more and more eco friendly, and recyclable.



(Image courtesy of Sonix. Picture depicts the R2 Relieve+ Recover Percussive Massager. This product is described as , "Your body will thank you! Your body will thank you! R2 Relieve & Recover is the all-inclusive portable percussion massager that offers powerful, yet quiet relief. Featuring 6 interchangeable attachment heads and exclusive handle extension for hard-to-reach areas, R2 works effectively to relax muscles and relieve pain all over the body. FEATURES: Quiet, Yet Powerful Relief Percussive Therapy, 6 Interchangeable Attachment Heads, Multi-Speed Functionality, Battery Level Light Indicator, and Exclusive Handle Extension for Hard-to-Reach Areas. BENEFITS: Powerful Percussion to Help Relax Muscles and Ease Tension, Increases Mobility and Range of Motion, Alleviates Aches and Pains for Quick-Relief and Recovery, Perfect for Post-Workout Relief to Help Reduce Muscle Soreness, and Interchangeable Attachments to Target and Relieve Various Parts of the Body. VIDEO MANUAL HERE. Price=$180. You can order this massager at https://shopsonix.com/products/r2-relieve-recover-percussive-massager )


2. How does Sonix incorporate its mission and vision into its products?

By crafting unique and desirable art into all our protective products in Tech Accessory Category, Wellness, and Essentials.

(Image courtesy of Sonix. Image depicts the Beyond UV+O3 Sanitizing Box- Brown Tort. Sonix describes this box as, " our most popular print - now on the most complete sanitizing box. Sonix Beyond UV + O3 is a fast-acting, deep sanitizing box that completely eliminates harmful viruses and bacteria from items’ surface in just 10 minutes. What is O3: It’s an environmentally friendly ozone that acts as an extra layer of sanitation, reaching hard-to-reach crevices and shadows, often missed by traditional UV boxes. It’s used in most medical-grade sanitization devices. Features: Kills 99.9% bacteria and viruses and can sanitize hard to reach places, Prevents germs from reproducing, multiplying, and can even neutralize antibiotic-resistant “superbugs”, Double the depth of most UV sterilization boxes - able to fit sunglasses, keys and phone at the same time, Environmentally-friendly and eliminates the use of strong sanitizing chemicals, Removes odors, Built-in power port to charge devices during sanitization, and Box exterior is antimicrobial. The box includes a Built-in USB-A and USB-C power port to charge devices, 1W has enough power to cover 1 square meter of space, and 185 nm UV + Ozone lamp." Price=75. You can order this box at https://shopsonix.com/collections/beyond-uv-o3-sanitizing-box-collection/products/beyond-uv-o3-sanitizing-box-brown-tort )



3. What are the quintessential Sonix products customers should buy?



I say everything :) but if I had to choose my top 5 I would say every single one of our phone cases, especially if you have an iPhone 12, I highly recommend the MagSafe Compatible Phone Cases. The others would be Magnetic Link Chargers, Pedestal Phone Stand, UV Sanitizing Box, and the newest and best quality Percussive Massager that we just launched!




(Image courtesy of Sonix. The product shown above is the Bahama Google Pixel. This phone case is described as," Your vacation doesn’t have to end with our palm-leaf adorned Bahama case.

Pretty (and) Damn Strong. A case that protects from those ‘OH, NO!’ moments. 5 Star Rated Protection! Sonix’s Drop Test Certified Bahama case is made to protect from all those “Oh, No!” moments (up to 10 ft of those moments). Built to last - Sonix cases feature scratch resistant protective coating, with raised shock-absorbent sides for full 360º protection on the screen and camera. Easy access to all ports with easy and practical press buttons. Every Sonix case comes with Sonix Limited Lifetime warranty."Price=$10. You can order this phone case https://shopsonix.com/collections/google/products/bahama-google-pixel-case )


4. What is the future of the company?




We're a leading brand in our industry and will continue to always be the first and the best in Tech. We hope to become 100% environmentally friendly with all our products and packaging, we've already launched a huge assortment of eco-friendly phone cases and airpod cases! Sonix will always continue to be the best in the everyday essentials you need from tech accessories to wellness. We're here to protect with all our products in different shapes and forms.



(Image courtesy of Sonix)



Thank you Sonix for taking time to talk with me. I learned so much about your company and I look forward to purchasing my next phone case from you.




*Not a sponsored post

Me on my first day of graduate school

Rachel Huss

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