Design Thinking: WFH The Brand

Logo courtesy of WFH The Brand.

In Graduate School, professors loved to discuss "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables companies to understand consumer needs.

In this article series, I contacted different companies to learn how organizations apply Design Thinking. I spoke with WFH The Brand's co-founders Meg & Amanda to learn more about the company.

Image courtesy of WFH The Brand.

1. What inspired you to create WFH The Brand?

WFH The Brand started as a passion project. We both work full-time in fashion and often found ourselves talking about ideas we wanted to build outside of our day-to-day roles.

One thing we kept coming back to was the fact that the majority of our lives are spent working. Because of that, we believe your career should be something that excites you, challenges you, and allows you to grow. That mindset sparked a lot of conversations about creativity, ambition, and the different ways people build fulfilling careers today.

Over time, those conversations evolved into the concept for WFH, a brand rooted in the idea that work and creativity can coexist, and that people should feel empowered to explore the things they’re passionate about. In other words, work should feel so comfortable that it feels like home.

We love our careers and the industries we work in, but we also believe it’s important to make space for personal ideas and creative pursuits. WFH grew out of that mindset: encouraging people to stay curious, follow their interests, and build lives that feel fulfilling both professionally and personally. We want to create a space that allows people to have both at the same time.

Image courtesy of WFH The Brand.

2. What makes WFH The Brand different from other companies?

There are so many clothing brands out there, but what makes WFH The Brand different is the perspective we bring to building it. We don’t view other brands as competitors—we see them as fellow dreamers. There is room for everyone to build something meaningful, and we believe in cheering each other on rather than competing for space.

WFH is also about much more than clothing. While we love designing pieces that people feel good wearing, the real goal is to build a community around the idea that work and life should feel fulfilling, inspiring, and comfortable—both literally and figuratively. Our designs are meant to be small reminders that it’s okay to pursue what excites you, question traditional paths, and build a life that feels authentic to you.

At its core, WFH The Brand is about confidence and encouragement. We want people to put on one of our pieces and feel like they belong wherever they go—that they bring value to every room they enter. If our brand can help someone feel even a little more empowered to chase their goals, take a creative risk, or believe in their own ideas, then we’ve accomplished what we set out to do.

Image courtesy of WFH The Brand.

3. How do you incorporate your mission and vision into your products?

Every design begins with a concept rooted in creativity, ambition, or the experience of building something from the ground up. We often draw inspiration from simple, relatable moments—the excitement of a new idea or the satisfaction of “clocking out” after a productive day. Whether that means closing a big deal or simply making your bed, we believe it’s important to celebrate wins of every kind, big and small.

Comfort is also central to the brand. If the message is about building lives that feel natural and fulfilling, the clothing itself should reflect that — easy silhouettes, optimistic colors, and pieces people genuinely want to live in. We aim to create styles that everyone can feel comfortable and confident in; we want it to be your “safety” hoodie, your go-to. Sweatshirts can often feel a bit overwhelming when it comes to necklines, or bulky fabric. We hand-selected soft, breathable cotton and designed necklines that won’t make you feel overstimulated, because the girls are stressed enough!

Since WFH is about getting inspired, we often pull inspiration from women we look up to, and the empires they build. So, design meetings usually sound like, “Would Hailey Bieber wear this baby tee?” If the answer is yes, we know it’s a keeper. 

Image courtesy of WFH The Brand.

4. What advice would you give to students and young professionals who want to start their own brand?

Start before you feel completely ready. We cannot say that enough times. Don’t be afraid. When we first came up with the idea in July of 2025, [Amanda] didn’t feel “completely ready”, even after this being a dream of hers since she could remember. She was always looking for the perfect moment, and [Meg] said, “Let’s just do it.” [Meg] had the LLC and the @wfhbrand usernames secured within the hour. Together, the two of us realized that this thing we’ve been looking for, a project meaningful to both of us, had been right in front of us the whole time.

You don’t need perfect timing or a huge budget; you just need a clear idea and the willingness to keep building it step by step. We’ve been developing WFH while both working full-time jobs, and most of the work happens during evenings and weekends. 

We also think it’s important to stay curious and open to collaboration. Some of the best ideas come from conversations with friends, coworkers, and people in your creative community. Keep a list of all your contacts, bring your ideas to paper, and don’t stop dreaming! Taking the first step is the hardest part, but if you can push through, you have already succeeded.

All in all, don’t let anyone ever tell you that you’re not good enough or that you don’t have what it takes. It’s okay to restart in a different industry or space if you don’t feel fulfilled. Once you realize that others cannot dictate what you’re capable of is when you’re truly ready to soar. All you need is to believe in yourself. You’re in charge of your own future.

Image courtesy of WFH The Brand.

5. What’s the future of the company? 

Right now, we’re focused on launching the brand thoughtfully by introducing our first collections and building a community around the message.

Long term, we see WFH evolving beyond clothing into a broader lifestyle brand centered around creativity, ambition, and personal expression. That could mean new product categories, collaborations, and IRL events that bring the community together. We dream of one day having the first “anti-office office”. To us, that looks like bathrooms stocked with facemasks and eye patches, healthy groceries and snacks people can use to fuel their mind and body, and a creative studio for employees to have time for themselves…since the whole point is to encourage work/life balance. The goal is to create something that inspires people to pursue the ideas they’re excited about while continuing to grow in their careers and personal lives.

WFH The Brand is launching our first collection June 2026, so stay tuned!

Image courtesy of WFH The Brand.