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Design Thinking: Brunch

(Image courtesy of Brunch.)

In Graduate School, one of the buzzwords professors love to discuss is “Design Thinking.” Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different companies to learn how organizations apply Design Thinking and spoke to Daniel, Co-Founder of Brunch, to learn more about the company.

(Image courtesy of Brunch.)

1. What makes Brunch different from other companies?

We imbue meaning into our high-quality products. When you visit one of our stores, you feel like you walked into a warm and welcoming hotel lobby. We treat our customers like family as we slowly grow our business through word of mouth and meaningful conversations. Regarding our campaigns, you will see a strong emphasis on creating exciting stories.

(Image courtesy of Brunch.)

2. Where does Brunch find its design inspiration from?

Every time I travel, I collect hotel slippers. I love how the slipper expresses the property and how each hotel views its location. When I'm home, I wear my slippers for convenience and to travel back to each vacation mentally. In 2020, we launched the brand. The brand pays homage to a leisurely lifestyle and the hotel slipper.

(Image courtesy of Brunch.)

3. What is the future of the company?

We want to continue growing the company and embody all the best moments of travel (excursions, people you meet, and more.)

(Image courtesy of Brunch.)


Me on my first day of graduate school

Rachel Huss

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