Design Thinking: Holzweiler


(Image courtesy of Holzweiler. Image depicts the Regular Hoodie Lt. Blue. This hoodie is described as, "Regular Hoodie is a hoodie from the Holzweiler Spring/Summer 2021 collection. The hoodie is available in two colours and comes with a Holzweiler logo on the chest." Price=$230. You can order this hoodie at https://holzweileroslo.com/product/hodies-sweatshirts/regular-hoodie-blue/)


In Graduate School, one of the buzzwords professors love to discuss is "Design Thinking." Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding (Dam and Siang). Design Thinking enables a company to understand consumer needs to serve their audience better. For this project, I contacted different fashion and lifestyle companies to learn how the organizations apply into their market offerings. I had the opportunity to talk with Holzweiler to learn more about their organization.



(Image courtesy of Holzweiler. Image shows the Harold Trouser Army. These trousers are described as," Harold trouser is a black pair of army-style trousers from the Holzweiler Pre-Fall 2021 collection. The trousers comes in a relaxed fit and feature slanted front pockets and cargo pockets on the thighs." Price=$275. You can order a pair at https://holzweileroslo.com/product/men/harold-trouser-21-03-army-2/ )

1. What makes Holzweiler different from other fashion brands?

I think that the biggest different between Holzweiler and our competitive brands is that we are very consistent in showing our values. We are taking parts of political issues and we are not afraid to raise our voice if we feel that we can make a difference. We are also not afraid to “gamble” and to try out different things. For example now we are opening our 3rd store in the same city and a restaurant, because we want to build a community.


(Image Courtesy of Holzweiler. Image depicts the Pafe Bucket Hat Green. This hat is described as, " Pafe bucket hat is a regular fit bucket hat from the Holzweiler Pre-Fall 2021 collection. The hat come in three colours and features the Holzweiler logo embroidered on the front panel." Price=$115. You can order this hat at https://holzweileroslo.com/product/accessories/pafe-bucket-hat-21-03-green/ )


2. How does Holzweiler stay ahead of upcoming fashion trends?

We are actually trying our best to not be a “trend based” fashion house. We believe in creating “winners” and to offer something not everyone else are selling. But of course, we have to follow trends when it comes to silhouettes etc.


(Image courtesy of Holzweiler. Image depicts the Hadeland Knit Dress Lilac. This dress is described as, " Hadeland Knit Dress is a soft viscose and nylon blend knitted dress from the Holzweiler Pre-Spring 2021 collection. The dress comes with contrasting details at the hemline and has a mock neckline." Price=$260. You can order this dress at https://holzweileroslo.com/product/dresses/hadeland-knit-dress/ )


3. How does Holzweiler incorporate its mission and vision into its product offerings?

We want to create clothes for everyone. In a family you can see both the youngest and the oldest wearing Holzweiler and it’s not a “problem” for any of them. We are a family company and want to make sure that everyone can wear Holzweiler regarding how they look or how young/old they are.



(Image courtesy of Holzweiler. Image shows the Gaza Flower Black White Flower Knit Sweater. Image describes, " Haza Flower is a cotton and viscose jacquard knit sweater from the Holzweiler Spring/Summer 2021 collection. The sweater comes with a rounded neckline and is inspired by our Community Garden theme for Spring/Summer 2021." Price=$195. You can order this sweater at https://holzweileroslo.com/product/men-knitwear/haza-flower/ )

4. What is the future of the company?

The future of company is to be more represented around the world. We want to open stores in Copenhagen and London.



(Image courtesy of Holzweiler. Image shows the Hanger Striped Long sleeve Red White. This shirt is described as, " The new Hanger by Holzweiler Hanger Long Sleeve Stripe is here for Spring/Summer 2021. The hanger long sleeve stripe comes in a relaxed fit, in two seasonal striped colours variations and has the Holzweiler hanger embroidered patch on the chest." Price=$155. You can order this shirt at https://holzweileroslo.com/product/hanger-by-holzweiler-crewneck-and-longsleeves/hanger-striped-longsleeve-red-white/ )

Me on my first day of graduate school

Rachel Huss

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